Scott DePriest serves as the Chief Experience Officer at Bfit Gyms, Inc., where he leads initiatives to enhance the overall member experience and optimize every aspect of the member journey. In this role, he is instrumental in elevating member satisfaction, from initial sign-up through daily gym visits, while also contributing to the broader growth and success of the Bfit brand. His deep passion for delivering an exceptional member experience, coupled with a consistent track record of impactful results, underscores his effectiveness and leadership in this position.
DePriest brings a wealth of experience in driving transformational change within large organizations. Prior to joining Bfit, he served as Director of Insurance Customer Service at Springleaf Financial, where he was responsible for overseeing insurance operations and regulatory compliance across 44 states. His strategic approach and operational expertise have consistently delivered measurable improvements in service delivery and organizational performance.